When I was in New York this April, I came across an article on the I heart New York logo. The logo was designed by Milton Glaser. I found myself looking up his work and getting to understand his logic behind the most recognized logo
http://www.miltonglaser.com/
http://www.designboom.com/eng/interview/glaser.html
http://www.miltonglaser.com/
http://www.designboom.com/eng/interview/glaser.html
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